Reasons Why Your Startup Should Consider a CRM

It’s easy to feel completely overwhelmed by everything you have to do with your business, especially when you are first starting out. If you have a whole host of spreadsheets and documents on your desktop, then it might be time to think about how you can organize your files and communicate with customers in a more efficient way. This is where a CRM (customer relationship management) software can help you to engage with your clients and to help you to keep track of projects’ progress, as well as any hiccups.

Here’s why a CRM might be right for the type of startup you have.

You rely on customer feedback

Some startups will have customers more involved than others. If you are selling a one-time product, then you might not need to have a system that requires tracking customers’ reactions to your work. However, if you are planning on building a long-term partnership with clients and you have a number of projects where you want their feedback, then a CRM can be an essential tool for you. Instead of getting emails back and forth, you can go directly into the project itself and make changes.

You need an inexpensive tool

You might think that having a CRM means that you have some expensive fees associated with the software. However, you might be surprised to learn that the best free CRM does the job just as well as many paid versions. Free versions like Hubspot, Zoho, and Agile allow multiple integrations, and don’t cost anything. Not only can this save your overall bottom line, but it also can create better relationships between you and your clients.

You want to integrate programs

One of the things that makes CRM software a powerful tool is the fact that you can integrate multiple types of programs within it. Whether you use a email provider like MailChimp or you need to have access to your documents via GSuite, a CRM gives you more options to remain organized and to help you have files at hand within your software. More and more integrations are added every day, which can help you when you need to save valuable information related to your clients or be able to share analytics with them, as well.

You want to track a project

If you have a project for a client that requires some monitoring, then CRM software can be the ideal solution. When you have employees or clients that need to take action on multiple items, a spreadsheet might not be enough to keep track of what has been done. Whether you have a large project where there are plenty of moving parts or you need to be in contact with your clients, this is where CRM software can be a perfect option.

In summary

In order be organized and to share required information with your clients, it might be time for your startup to consider CRM software and how it can benefit you. With plenty of free products, there’s no reason not to think about how it can work well for your budding business.

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