What are best tool for Digital Marketing & SEO in 2020

 

We’re going to  take a look at some of the best digital  marketing tools for not only 2020 the  ones that are performed well in the past  that are popular and ones that we  foresee as being the go-to tools for the  future  so past present and future digital  marketing tools is the way to look at  this with a good focus on a lot of  different marketing topics here so  we’re going to focus first on SEO talk  about some of the tools related to  on-page and off-page we’re going to  switch over to paid search like a little  bit about paid search tools we’re going  to talk about email marketing and some  of the email marketing platforms and the  tools within those platforms the center  of it all is web analytics so Google  Analytics is the tool we’ll be taking a  closer look at in today’s webinar and  all that it has to offer  affiliate marketing we’ll talk about  some of the tools available to you and  for affiliate marketing we’d be remiss  if we didn’t talk about social media all  that it has to offer and all the metrics  and tools available all the platforms  available so we’ll hone in on a couple  of examples there and then we’ll also  talk about some competition tools  available for you so there’s a whole  suite of tools the one caveat being.

 Hey  if you have your favorite tool continue  using it in fact if there’s a tool that  we didn’t mention in today’s webinar  feel free to mention it in the comment  box below this video we’d love to hear  what you’re using to manage your  particular digital marketing channel  okay and so the goal for today’s webinar  is hey we hope you get something out of  this in terms of using new tools there’s  some tools that I use some tools that my  colleagues use everybody uses different  tools so it’d be good to kind of see  what else is out there so if you have  something to share it by all means  what we’re trying to do is share what we  think are you know best practices and  some of the most popular or most used  tools out there in the industry so  that’s what we’re going to do the goal  is to get you to better understand some  of the tools we’re using a little bit  more detail and what we’re going to do is  start out with search engine  optimization okay so search engine  amount optimization or organic search we  have a mixture of paid and free so  there’s a lot of different platforms.

But  if you’re focusing on SEO you certainly  need to use an SEO platform & SEO service so there’s  SEM rush okay you also have Google  search console which is free so if you  don’t have a SEO platform you definitely  need to be using Google search console  and so we’ll take a closer look at that  there’s Google Keyword planner which is  actually situated under Google Ads and  so if you’re running Google campaigns on  Google search Network or even the  Display Network you have access to a  great tool called keyword planner and if  you know anything about SEO you’ll know  that using Google’s keyword planner is a  good tool so we’ll take a look at that  Moz is a freemium tool meaning they have  a free trial that you can sign up for to  test drive it but it’s another SEO  platform and it does cost money got a  great tool and screaming frog that’s a  paid version again not too expensive.

We’ll talk a little bit more about that  and then we have you know a tool and a  traps that help us with all aspects of  SEO primarily focusing on off page so  these are just some examples that we’re  going to hone in on but this is just a  small subset of what really is available  out there in the market so let’s go  ahead and dive a little bit deeper and  understand why we use some of these  tools well the first reason when we talk  about SEO is to find relevant keywords  not only do we want to find relevant  keywords we want to find relevant  keywords with high volume  competition okay we wouldn’t want to  find non relevant keywords with high  competition low volume that wouldn’t  make sense so we need a tool to kind of  help us put it all together and so the  tool of choice for us is Google’s  keyword planner and Google’s keyword  planner helps us hone in on keywords we  may be interested and optimizing for  because not only one are they relevant  but two they’re going to have high  volume and low competition so let’s take  a look at an example in Google’s keyword  planner so here I am I’m in Google’s  keyword planner and as I mentioned  before Google’s keyword planner is  situated under Google Ads okay so you  have to have a Google Ads  account to use Google’s keyword planner  and so when you’re in Google Ads you  simply go to tools and then under tools  you’re going to select keyword planner so  what we want to do is look for keywords.

we’re focusing on organic search not  necessarily paid search so organic  search we want to hone in on some  keywords so what you see is one of the  examples that Google’s giving us here  meal delivery so we’re going to just type  in mail delivery and get some results so  notice I can enter a domain as a filter  and so in other words hey I could say  look hone in on keywords related to this  website if I wanted to but I’m asking  Google hey just give me something  closely related to mail delivery because  that’s my business so I’m going to click  get results notice I can add  another key to it if I wanted to but I’m  just going to stick with one keyword but  there are certainly other keywords that  I can certainly hone in on if mail  delivery is my business and so let’s  just hone in on that one keyword mail  delivery we want to be found organically  for that keyword so what Google Keyword planner does is not only give us the key  word in other keywords relevant to that  but it gives us the average monthly  search volumes and this is an average  over the course of the last 12 months  and notice here I get a column for  competition.  

So I’m able to see whether that’s a very  competitive keyword or not and then just  to give you an extra edge when you’re  choosing keywords you can get a sense of  what the keyword may cost if you want it  to bid on that for paid search so for  mail delivery I can see it’s anywhere  between seven dollars and forty six  cents and at the top of the page high  range $16.60 so that should alert me to  the fact that hey if I’m going to try and  optimize for this keyword I know it’s  competitive because not only Google is  telling me it’s competitive by telling  me high competition but I know that the  cost per click seems a little bit high  and what is a little bit high well you  know I can see some other keywords here  that you know $1 to $3.

 Okay I can see  some other ones that are even lower than  the $7 they’re suggesting so that’s an  indication that the keyword is highly  competitive so the idea here using  Google’s keyword planner is one we want  to get an idea of what other keywords  are out there that are relevant so it  helps stimulate some ideas for relevancy  too we can get an average monthly search  volume so we want to know on average  over the past 12 months how many search  queries I can expect from this keyword  and then 3 I can get a sense of the  competition how competitive is this  keyword so if I try to optimize for this  keyword and I want to rank for it  organically is it competitive if it’s  competitive then it’s probably going to  take me a bit longer to be found for  this keyword on page 1 of Google so  that’s the whole idea behind Google’s  keyword planner and note that you could  change some of the settings here so if  you want to choose a different language  okay you can hone in on a longer or  shorter period of time you can even  choose a specific location so I chose  Texas I can certainly choose the entire  United States to get a sense of what the  volume would be for the total US so you  have settings that you can change  and manipulate to get you the data you  need to choose keywords so that’s the  whole idea behind Google’s keyword  planner to find relevant keywords high  volume low competition now alternatively.  

Leave comment

Your email address will not be published. Required fields are marked with *.