What are best tool for Digital Marketing & SEO in 2020
We’re going to take a look at some of the best digital marketing tools for not only 2020 the ones that are performed well in the past that are popular and ones that we foresee as being the go-to tools for the future so past present and future digital marketing tools is the way to look at this with a good focus on a lot of different marketing topics here so we’re going to focus first on SEO talk about some of the tools related to on-page and off-page we’re going to switch over to paid search like a little bit about paid search tools we’re going to talk about email marketing and some of the email marketing platforms and the tools within those platforms the center of it all is web analytics so Google Analytics is the tool we’ll be taking a closer look at in today’s webinar and all that it has to offer affiliate marketing we’ll talk about some of the tools available to you and for affiliate marketing we’d be remiss if we didn’t talk about social media all that it has to offer and all the metrics and tools available all the platforms available so we’ll hone in on a couple of examples there and then we’ll also talk about some competition tools available for you so there’s a whole suite of tools the one caveat being.
Hey if you have your favorite tool continue using it in fact if there’s a tool that we didn’t mention in today’s webinar feel free to mention it in the comment box below this video we’d love to hear what you’re using to manage your particular digital marketing channel okay and so the goal for today’s webinar is hey we hope you get something out of this in terms of using new tools there’s some tools that I use some tools that my colleagues use everybody uses different tools so it’d be good to kind of see what else is out there so if you have something to share it by all means what we’re trying to do is share what we think are you know best practices and some of the most popular or most used tools out there in the industry so that’s what we’re going to do the goal is to get you to better understand some of the tools we’re using a little bit more detail and what we’re going to do is start out with search engine optimization okay so search engine amount optimization or organic search we have a mixture of paid and free so there’s a lot of different platforms.
But if you’re focusing on SEO you certainly need to use an SEO platform & SEO service so there’s SEM rush okay you also have Google search console which is free so if you don’t have a SEO platform you definitely need to be using Google search console and so we’ll take a closer look at that there’s Google Keyword planner which is actually situated under Google Ads and so if you’re running Google campaigns on Google search Network or even the Display Network you have access to a great tool called keyword planner and if you know anything about SEO you’ll know that using Google’s keyword planner is a good tool so we’ll take a look at that Moz is a freemium tool meaning they have a free trial that you can sign up for to test drive it but it’s another SEO platform and it does cost money got a great tool and screaming frog that’s a paid version again not too expensive.
We’ll talk a little bit more about that and then we have you know a tool and a traps that help us with all aspects of SEO primarily focusing on off page so these are just some examples that we’re going to hone in on but this is just a small subset of what really is available out there in the market so let’s go ahead and dive a little bit deeper and understand why we use some of these tools well the first reason when we talk about SEO is to find relevant keywords not only do we want to find relevant keywords we want to find relevant keywords with high volume competition okay we wouldn’t want to find non relevant keywords with high competition low volume that wouldn’t make sense so we need a tool to kind of help us put it all together and so the tool of choice for us is Google’s keyword planner and Google’s keyword planner helps us hone in on keywords we may be interested and optimizing for because not only one are they relevant but two they’re going to have high volume and low competition so let’s take a look at an example in Google’s keyword planner so here I am I’m in Google’s keyword planner and as I mentioned before Google’s keyword planner is situated under Google Ads okay so you have to have a Google Ads account to use Google’s keyword planner and so when you’re in Google Ads you simply go to tools and then under tools you’re going to select keyword planner so what we want to do is look for keywords.
we’re focusing on organic search not necessarily paid search so organic search we want to hone in on some keywords so what you see is one of the examples that Google’s giving us here meal delivery so we’re going to just type in mail delivery and get some results so notice I can enter a domain as a filter and so in other words hey I could say look hone in on keywords related to this website if I wanted to but I’m asking Google hey just give me something closely related to mail delivery because that’s my business so I’m going to click get results notice I can add another key to it if I wanted to but I’m just going to stick with one keyword but there are certainly other keywords that I can certainly hone in on if mail delivery is my business and so let’s just hone in on that one keyword mail delivery we want to be found organically for that keyword so what Google Keyword planner does is not only give us the key word in other keywords relevant to that but it gives us the average monthly search volumes and this is an average over the course of the last 12 months and notice here I get a column for competition.
So I’m able to see whether that’s a very competitive keyword or not and then just to give you an extra edge when you’re choosing keywords you can get a sense of what the keyword may cost if you want it to bid on that for paid search so for mail delivery I can see it’s anywhere between seven dollars and forty six cents and at the top of the page high range $16.60 so that should alert me to the fact that hey if I’m going to try and optimize for this keyword I know it’s competitive because not only Google is telling me it’s competitive by telling me high competition but I know that the cost per click seems a little bit high and what is a little bit high well you know I can see some other keywords here that you know $1 to $3.
Okay I can see some other ones that are even lower than the $7 they’re suggesting so that’s an indication that the keyword is highly competitive so the idea here using Google’s keyword planner is one we want to get an idea of what other keywords are out there that are relevant so it helps stimulate some ideas for relevancy too we can get an average monthly search volume so we want to know on average over the past 12 months how many search queries I can expect from this keyword and then 3 I can get a sense of the competition how competitive is this keyword so if I try to optimize for this keyword and I want to rank for it organically is it competitive if it’s competitive then it’s probably going to take me a bit longer to be found for this keyword on page 1 of Google so that’s the whole idea behind Google’s keyword planner and note that you could change some of the settings here so if you want to choose a different language okay you can hone in on a longer or shorter period of time you can even choose a specific location so I chose Texas I can certainly choose the entire United States to get a sense of what the volume would be for the total US so you have settings that you can change and manipulate to get you the data you need to choose keywords so that’s the whole idea behind Google’s keyword planner to find relevant keywords high volume low competition now alternatively.